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Guide · video accessibility
Video accessibility: a practical guide for companies and public administrations
Which elements make a video accessible, when LIS, subtitles and audio description are needed, and how to plan them without slowing down production.
Request a consultationThe starting point
Many videos are produced without an accessibility plan. The topic is addressed at the end, when fixing it costs more and the result is less effective.
The main elements
An accessible video combines several elements: synchronised subtitles, LIS where the audience uses it, legible text and, for purely visual content, an audio description. The weight of each depends on audience, purpose and channel.
Method
How to plan it
- 01
Define audience and purpose
Who needs to understand the video, in what context, and with which tools they will watch it.
- 02
Choose the elements
Subtitles, LIS, audio description or a combination: the choice depends on the message and the channels.
- 03
Plan the production
Writing, direction and editing consider accessibility from the start, with agreed timings.
- 04
Check before publishing
Review of subtitles, legibility and playback on the planned channels.
What we offer
- Analysis of existing videos
- Guidelines for producing new videos
- Production of LIS and subtitles
Who it is for
- Companies that must meet accessibility requirements for their content
- Public administrations publishing video communications
- Agencies producing videos for their clients
FAQ
Frequently asked questions
What does the European Accessibility Act require for videos?
Directive (EU) 2019/882 sets accessibility requirements for certain products and services. Which obligations apply to your case depends on your sector and type of service, and should be checked with a competent adviser.
Is accessible content enough to make a website compliant?
No. Video is one piece of compliance, which depends on many aspects of the website and the services. We can show you how our materials fit into your path.
When is LIS preferable to subtitles?
LIS is the better choice when the viewer uses it as their main language. Subtitles are essential for people who can hear but watch without sound, or in another language.
Want to know where to start?
Tell us about the videos you already use or are about to produce: we will point out the priorities.